Ideas That Perform.
Systems That Scale.
Executive creative direction, story systems, and AI operating systems — led by Filup Molina (MrBeast, Jellysmack, New Rockstars).
Executive creative direction, story systems, and AI operating systems — led by Filup Molina (MrBeast, Jellysmack, New Rockstars).
Developing narrative frameworks and repeatable formats that drive retention—story architecture, episode arcs, and curiosity loops engineered for sustainable growth.
Fractional creative leadership for creator portfolios and media companies. The arc: channel audit → strategy reveal → format slate → ongoing creative direction.
We design and install AI workflows and agent-driven operating systems inside creative businesses: automated pipelines for research, production ops, finance visibility, and audience intelligence. We don't just advise on AI — we build and run it.
Partnering with creators to grow views, subscribers, and revenue—diagnosing channel problems, designing format slates, and rebuilding broken production pipelines.
Building scalable production pipelines from ideation to publishing—systems that maintain quality, eliminate bottlenecks, and grow with you.
Full-service video and audio production from concept to final delivery across YouTube, podcasts, social, and branded content.
Building diversified revenue beyond ads—sponsorships, products, memberships, and deal structuring for creator partnerships and venture builds.
Strategic guidance for brands, agencies, and startups navigating the creator landscape—from partnership strategy to product-market fit for creator-facing tools.
Most recently: Executive Creative Director for a premium creator-media agency’s 30-channel portfolio of founder, expert, and author-led YouTube brands.
We partner with a limited number of clients. Every project is led by Filup. Strategic collaborators brought in as needed. Small by design. Outcomes over optics.
Founder & Principal
Filup Molina built New Rockstars from zero to 4M+ subscribers and 2B+ views, pioneering story-driven analysis that earned a New York Times profile. As Lead Creative Producer at MrBeast he produced tentpole videos with 400M+ views, and as Head of YouTube at Jellysmack he led creative strategy for creator brands from 500K to 15M+ subscribers — alongside launching five chart-topping podcasts. Now he advises creators, media companies, and high-growth startups on story systems, production operations, and scalable creative leadership.
Producer & Fractional COO
Fractional COO to top creators and producer/director behind Moonwake Productions, spanning pod series with Buffy alumni, music videos for charting artists, and 200+ attendee creator events. Helped launch Jellysmack’s pop culture channel past 100K subs and builds scalable teams for high-retention storytelling.
Select collaborators—editors, motion designers, strategists, and specialists—engaged per project.
Tell us where your channel is stuck. We'll tell you what we'd do about it.
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