Ideas That Perform.
Systems That Scale.

Led by Filup Molina: former Lead Creative Producer at MrBeast, Head of YouTube at Jellysmack, and Founder of New Rockstars.

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What We Do

Story Systems & Format Design

Developing narrative frameworks and repeatable formats that drive retention—story architecture, episode arcs, and curiosity loops engineered for sustainable growth.

Executive Creative Direction

Fractional creative leadership for creator portfolios and media companies—setting editorial standards, driving iteration, and aligning creative with production at scale.

Creator Growth & Channel Strategy

Partnering with creators to grow views, subscribers, and revenue—diagnosing channel problems, designing format slates, and rebuilding broken production pipelines.

Production Operations & Workflow Engineering

Building scalable production pipelines from ideation to publishing—systems that maintain quality, eliminate bottlenecks, and grow with you.

Content Production

Full-service video and audio production from concept to final delivery across YouTube, podcasts, social, and branded content.

Monetization, Deals & Revenue Strategy

Building diversified revenue beyond ads—sponsorships, products, memberships, and deal structuring for creator partnerships and venture builds.

Creator Economy Advisory & Product Strategy

Strategic guidance for brands, agencies, and startups navigating the creator landscape—from partnership strategy to product-market fit for creator-facing tools.

AI-Accelerated Workflows

Integrating AI tools into creative and production pipelines—removing bottlenecks in scripting, research, edit notes, and operations without sacrificing quality.

How We Work

We partner with a limited number of clients. Every project is led by Filup. Strategic collaborators brought in as needed. Small by design. Outcomes over optics.

1
Diagnose
2
Design
3
Pilot
4
Scale

Team

Filup Molina

Founder & Principal

Filup Molina built New Rockstars from zero to 4M+ subscribers and 2B+ views, pioneering story-driven analysis that earned a New York Times profile. He's produced tentpole videos with 400M+ views, launched five chart-topping podcasts, and led creative strategy for creator brands from 500K to 15M+ subscribers. Now he advises creators, media companies, and high-growth startups on story systems, production operations, and scalable creative leadership.

Rachael Quinn

Producer & Fractional COO

Fractional COO to top creators and producer/director behind Moonwake Productions, spanning pod series with Buffy alumni, music videos for charting artists, and 200+ attendee creator events. Helped launch Jellysmack’s pop culture channel past 100K subs and builds scalable teams for high-retention storytelling.

Select collaborators—editors, motion designers, strategists, and specialists—engaged per project.