Ideas That Perform.
Systems That Scale.
Led by Filup Molina: former Lead Creative Producer at MrBeast, Head of YouTube at Jellysmack, and Founder of New Rockstars.
Led by Filup Molina: former Lead Creative Producer at MrBeast, Head of YouTube at Jellysmack, and Founder of New Rockstars.
Developing repeatable content formats that drive retention and build sustainable audience growth.
Building scalable production pipelines from ideation to publishing, optimized for quality and efficiency.
Strategic partnership with leadership teams to build scalable content operations from vision to execution.
Strategic guidance for brands navigating creator partnerships and the evolving creator landscape.
Full-service video and audio production from concept to final delivery across all major platforms.
Building diversified revenue streams beyond ads—sponsorships, products, memberships, and strategic partnerships.
We partner with a limited number of clients. Every project is led by Filup. Strategic collaborators brought in as needed. Small by design. Outcomes over optics.
Founder & Principal
Former Lead Creative Producer at MrBeast, Head of YouTube at Jellysmack (billion-dollar startup unicorn), and Founder of New Rockstars—the premier film and TV analysis destination on YouTube. Specialized in building scalable production operations for creator-led businesses.
Producer & Fractional COO
Fractional COO to top creators and producer/director behind Moonwake Productions, spanning pod series with Buffy alumni, music videos for charting artists, and 200+ attendee creator events. Helped launch Jellysmack’s pop culture channel past 100K subs and builds scalable teams for high-retention storytelling.
Select collaborators—editors, motion designers, strategists, and specialists—engaged per project.